12 Nov Do What You Do Best, And Outsource The Rest!
Are you one of the many small business owners who feel like it’s up to you to take care of every part of your business, from daily mundane tasks to bigger strategic initiatives?
It’s a great feeling to want to do it all, but trying to do it all means you have less time to focus on where you can have the most impact to grow your business.
As a small business owner, it is so important to focus the things that YOU and ONLY YOU can do and outsource the rest. Be true to your core competencies and don’t be a one stop shop for everything. You cannot do it all. And why even try, if you have little expertise, knowledge or time to devote to those areas? Be really great at running your business and let those who are really great at other things do them for you.
But I get it, if funds are tight, the last thing you want to do is incur any additional expenses. So you try to do it all. Cost-effective, right? Well, not always. Let me tell you, even the most organized business owners sometimes need help running their business. Doing more does not make you more productive or efficient. In fact, the more that you put onto your plate, the less you are able to effectively manage which can seriously hinder the potential growth of your business.
As a business owner, do what you do best and outsource the rest! Focus on the core business activities that you enjoy – those activities that generate income, build relationships, nurture clients and develop new leads. And I know it may be hard to believe, but somebody loves to do the jobs you hate! And they can do it cheaper, faster and better than you!
Get your money’s worth. Determine the dollar amount an hour of your time is worth. If your time is worth more than it would cost to outsource the task, then you are saving money!
Get it done, NOW. How many times have you said“I’ll get to it”. Between the time it takes to get over the learning curve of how to do it to actually finding the spare time to do it, you could have hired a specialist to have it executed in a fraction of the time.
Get a life. Don’t get so busy trying to make a living that you forget to live your life. Work life balance is key. By outsourcing the non-revenue generating tasks that others can do for you it will free up your time so you can enjoy your career, family and personal time.
A virtual assistant can be hired on an as needed or consistent basis and can fill in for a specific project, or commit to a certain amount of hours month.
This can be especially helpful during a crunch time or a busy season like the holidays (wink, wink).